Blog Page
Terre Crisman’s Reasons for Gratitude for 2020
With all of the insanity of 2020, it seems a bit crazy (and a bit of a relief, to be frank) that we now find ourselves in Thanksgiving week in Kern County.I have some thoughts, which are perhaps a bit more meditative than normal, because of how this holiday works for...
The Seven Primary Tasks For Any Kern County Business Team
A week past the election, and still plenty of disagreement about the results.That means this is another week where you have the opportunity for the other chumps out there to get massively distracted by the political war games ... while you go about quietly building...
Keeping Your Kern County Business Focused During Distracting Times
Apparently there's some news happening around us in Kern County these days.I often use this space to share Bakersfield-specific, detailed information about PPP forgiveness, tax code updates, leadership and marketing strategy, expense reduction, and more -- all...
Why a Pre-Mortem Analysis for Any New Kern County Business is a Necessity
Right about now, there are writers and analysts already preparing the articles about why the Trump campaign failed. AND right about now, they might be doing the exact same thing in regards to the Biden campaign.Obviously, as of this writing, we have no idea what's...
Solving Problems in Kern County Businesses with Effective Solutions
There's this idea out there among many wannabe Kern County business owners that they have to come up with the next completely fresh idea in order to have a great business. Shows like Shark Tank (which I love) go towards creating this kind of mindset -- although the...
Three Keys To Shorter Meetings For Your Business
Last week I wrote about working less and testing the 80/20 hypothesis for your Kern County business work cycle. I'd love to know if you had a chance to consider putting this into practice, send us an email using the email icon at the top right-hand corner of our...
A Few More Common Marketing Mistakes Made By Businesses
Seeing what has happened in our nation's fourth-largest city has been a sobering reminder of the fragility of life, and business. It's helpful to be reminded that threats and disasters can (and do) strike from directions that you might least expect. And while this is...
Keeping Your Business Focused On Revenue Growth and Customer Retention
We've been talking about meetings, efficiency, and how Kern County small business owners simply have to stay laser-focused on tasks that will bring them and their business towards actually achieving their goals. Especially with all of the political and cultural chaos...
The Pareto Principle And Your Company’s Work Cycle
Slogging through the summer, and with the weather still hot, it can be really tempting to sort of press cruise control for the month of August until Labor Day hits us, and *then* really put that nose to the grindstone. But could it be that a rhythm of working a little...
Marketing Tips for Small Business Owners
As you may have heard, "Labor Day" originated during the time of 7-day workweeks of 12-hour days, in the late 1800's, as our country was in the throes of the Industrial Revolution. Times have certainly changed since then -- and our economy is no longer driven by the...
Why Price Reductions are Bad Positioning for (Almost) Any Business
Our hearts remain with those in Houston and, now, South Florida, who has been dealing with such a massive disruption of their lives -- and during a time of year that is already one of the busiest. The IRS has set up a "catch all" page for those cleaning up from...
The First Thing You Need To Do
Set it as your personal goal to increase (or start) your household money moving in these directions: